Seven Cycles Meet the Builders Day at Ride Headquarters

Saturday, October 7 is a special day at Ride Headquarters: we're fortunate to have Seven Cycles here from 11am-5pm! This is an extremely unusual opportunity to see into the world of bike building, especially how it happens at Seven by the many good people who bring Seven Cycles' incredible frames to life.

Why come out?

  • Meet the builders

  • It’s better than a factory tour

  • See unique bikes, project bikes, prototype bikes & new 2018 models

  • Special edition sales promotions just for attendees

  • Receive Seven Cycles literature

  • Seven soft goods available

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Meet the builders

Meet the Seven Cycles' bike builders and hear all about what they do, how they do it, and ask all of the questions you have about how Seven creates such highly customized, incredible bikes efficiently.

Seven will show how they offer so many customizations, frame features, designs, and models. This is a special opportunity to talk with their designers, machinists, welders and finishers, the people who bring great frames to life there. Seven's founder and President will also be in attendance and will share his insights with you.

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It’s better than a factory tour

Factory tours of Seven are fun to see all of the raw materials, the cool machines, the 5” thick chain stay design binder, and arcs coming from the welding torches. However, it’s impossible to stop and speak with the people who are working hard to build the bikes while they are in the factory. During the Seven Cycles day here, this is time when you can ask the questions you’ve always wanted to ask, and get in-depth answers. It’s almost never possible to be in an environment where you can speak at length about bike design and bike building.

The frame builders will be demonstrating some of the steps live and in person, from frame drawings to tube samples, polishing, and the mathematical intricacies of frame design. They will be bringing raw materials so you can see what they begin with and the end result. You can feel lightweight titanium tubing, understand how well built their carbon tubes are, and see their lugs prior to being welded into a frameset.

Forum with the frame builders 1pm-2pm

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At 1pm in the afternoon we're hosting an interactive panel discussion with the Seven team who will discuss bringing dream bikes to life. We ask for you to RSVP for this portion, at least, so we have proper seating available during this time.



See unique bikes, project bikes, prototype bikes & new 2018 models

The bikes on display during this event are unusual and cool. Expect to see a lot of bikes rarely seen in the world. Seven’s Editions-of-One bikes will be here. This includes the Berliner bike, Project Pioneer Bike, and Special Edition Chris King bike. Some of Seven's finest show bikes will be here. Check out Seven’s newest bike model, a super commuter bike with Rohloff internally geared hub, belt-drive bikes, new concept fat bike, some of the coolest road bikes Seven has built, and other drool-worthy bikes.

Special edition sales promotions just for attendees

For this event only, we have unique product offerings and specials that are compelling; you'll want to know about these. The specials we have for you are meant to be useful and offer enough variety so that you’re likely to be able to take advantage of one of them.

If you’re already a Seven bike owner, we have two special offers just for you. Come out to see what we have for you!

Receive Seven Cycles literature

Seven puts great thought into everything they do. They have shared a lot of their ideas in writing, which will be available here during this event. Take any or all of these home with you:

  • Seven’s 2017/2018 brochure-
  • Seven’s 2018 bike catalog
  • Seven’s Technical Supplement: Entirely updated for 2018
  • Seven’s booklet about Women’s Specific Design Philosophy
  • Seven’s Custom Kit - Everything you could want to know about the extent to which Seven can customize each bike

Morning group rides! Come out and ride: Mixed Terrain & Road options

At 9am, we are hosting our weekly Mixed Terrain Ride which is 15 miles in and near Sherborn on terrific trails and quiet roads.

At 9:30am, we're hosting a 36-mile road Ice Cream Prestige ride. Two speed options are available. Both of these rides are being led by our terrific Super Domestiques will return just after the start of this event.

Seven Cycles soft goods available

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Seven is bringing caps, jerseys, water bottles, and many other soft goods. This is a great chance to pick up some cool Seven-branded stuff! If you want anything else from Seven such as their titanium seatposts or other components, let us know so we can get those on order for you and possibly have them here by Saturday.

Demo rides

This sort of event is typically tied to demo riding opportunities. We have a huge fleet of Seven demo bikes and we offer demo rides seven-days a week anytime you'd like to ride. When you RSVP, below, you'll have a chance to tell us you'd like to demo bikes and we'll schedule this with you. If you'd like to take out a demo bike for any of our group rides, just let us know that and we'll get you riding.

Food, drink, family-friendly

We'll be serving refreshments all day. This is a family-friendly event; bring the kids, and your cycling or non-cycling friends and family members. It'll be really interesting to be part of this day for all.

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We want to supply plenty of refreshments for everyone throughout the day and have proper seating for the 1pm Forum panel discussion. Please RSVP so we know to expect you!

Name *
Will you be attending the Forum at 1pm? *
Please let us know if you'll be here for the forum discussion so we can plan on seating arrangements.
Would you like to be notified of our next Seven Cycles Group Tour of the factory?
Would you like to demo ride a Seven Cycles bike?